Privacy Policy


This privacy policy (this “Privacy Policy”) describes how we Arcos Dorados Trinidad Limited, our affiliates, our subsidiaries, and our franchisees. (“McDonald’s”, “we” or “us”) collect, use, protect and share the personal information of our customers who install, access or use any websites, mobile apps or other digital properties on which this Privacy Policy is posted or referenced (together, “Online Services”). This Privacy Policy is part of the Terms and Conditions of the Online Services.

Effective Date

The effective date of this Privacy Policy is May 1, 2018.

Changes to This Privacy Policy

We may at any time and without prior notice amend or substitute this Privacy Policy at our sole discretion by posting statement new privacy policy in the Online Services. The effective date of such amendments or substitutions will be indicated in the amended or substituted Privacy Policy. You should check regularly for the most up-to-date version of this Privacy Policy.

Information We Collect

We may collect personal information about you when you install, access, or use the Online Services, and when you otherwise interact with us. The information we collect falls into the following categories: (a) information you provide us; (b) information we collect through automated methods. We may combine the information you provide us with information that is collected through automated methods.

You may provide the following information to us:

  • personal details, such as your name, postal and email addresses, phone number, date of birth and other contact information, when you register with our Online Services, log-in to Wi-Fi, enter one of our competitions, or contact us by phone or through our mobile app.
  • account information, such as your username or password (or anything else that identifies you) used to access our Online Services
  • transaction information, including information about the products you buy, prices, method of payment and payment details;
  • profile information, including products and services you like, or times you prefer to visit us or use the Online Services; and
  • other personal information you choose to give us when you interact with us.

We may use automated technology to collect information from your computer system or mobile device when you install, access, or use the Online Services. Automated technology may include cookies, local shared objects, and web beacons. There is more information below about cookies and other technologies.

We may collect information about your:

  • internet protocol (IP) address;
  • computer or mobile-device operating system and browser type;
  • type of mobile device and its settings;
  • unique device identifier (UDID) or mobile equipment identifier (MEID) for your mobile device;
  • device and component serial numbers;
  • advertising identifiers (for example, IDFAs and IFAs) or similar identifiers;
  • referring website (a site that has led you to ours) or application;
  • online activity on other websites, applications or social media;
  • communications to us or regarding us on social media; and
  • activity related to how you use our Online Services, such as the pages you visit on our sites or in our mobile apps.

How We Use the Information We Collect

We may use the information we collect to:

  • tell you about our products and services, competitions, offers, promotions, surveys or special events;
  • tell you about the products and services of our business partners;
  • communicate with you about your orders, purchases or accounts with us, requests, questions, and comments;
  • personalize your experience in our restaurants and on our Online Services,
  • manage our business, including developing new products and services, conducting consumer research, and assessing the effectiveness of our sales, marketing, social media and advertising;
  • maintain, manage, and improve our products, offers, promotions, and Online Services and other technology;
  • protect against, identify and prevent fraud and other crime, claims and other liabilities; and
  • comply with applicable law.

We may use the information we collect about you in other ways, which we will tell you about at the time we collect it or for which we will seek your consent.

How We Share the Information We Collect

We do not sell your personal information and only share your information as described in this Privacy Policy.

We may share your information within the McDonald's Family which includes Arcos Dorados Trinidad Limited, our affiliates, our subsidiaries, and our franchisees.

We may share your information with vendors who provide services to us, such as fulfilling orders, providing data processing and other information technology services, managing promotions, contests, prize draws and sweepstakes, carrying out research and analysis, and personalizing individual McDonald’s customer experiences. We do not allow these vendors to use this information or to share it for any purpose other than to provide services on our behalf.

There may be times where we may share information when it does not directly identify you. For example, we may share anonymous, aggregated statistics about your use of our Online Services. Or we may combine information about you with other customers and share the information in a way that does not link to a specific customer.

We may, for strategic or other business reasons, decide to sell or transfer all or part of our business. As part of that sale or transfer, we may pass information we have collected and stored, including customer information, to anyone involved in the sale or transfer.

We have the right to use or share information as necessary to comply with any law, regulation or legal request, to protect our Online Services, to bring or defend legal claims, to protect the rights, interests, safety and security of our organization, our employees or franchisees, or members of the public, or to investigate fraud or other crime, or violations of our policies.

Your Choices

If you do not want to receive marketing communications from us, you can later opt out by following the opt-out instructions in the marketing communications we send you. You can also generally find your communication preferences with instructions on how to opt out in the profile section of the Online Services that you use. You may also be able to change your communications preferences using your device settings.

Cookies and Related Technology

We, and our vendors who provide services to us, may use cookies, web beacons and other similar technologies on our Online Services and in other areas related to our business, such as online advertising, to collect information and provide you with the services or products that you have requested.

A “cookie” is a small text file that is placed onto an Internet user’s web browser or device and is used to remember and/or obtain information about the user.

A “web beacon” is a small object or image that is embedded into a web page, application, or email and is used to track activity. They are also sometimes referred to as pixels and tags.

We use cookies, web beacons and other similar technology to collect information for the purposes described in this Privacy Policy. We may also combine the information collected by these technologies with information we have collected about you by other means that are described in this Privacy Policy.

We may use these technologies to:

  • uniquely identify you or your device;
  • allow you to access and use our Online Services, where without them, our Online Services may not work properly;
  • improve our products and services;
  • help us monitor the performance (e.g., traffic, errors, page load time, popular sections, etc.) of our Online Services;
  • remember you, for your convenience, when you visit our Online Services
  • help customize your experience;
  • to market to you through targeted advertising; and
  • or other purposes described in the section of this Privacy Policy titled, “How we use the information we collect.”

For example, we may use certain technologies to determine whether you have opened an e-mail or clicked on a link contained in an e-mail, how you use the pages and content in our mobile apps, or whether you have clicked on a McDonald’s online advertisement.

Both we and others (such as our advertising networks) may use these technologies to collect information about your online activities, over time and across third-party websites and devices, and when using our Online Services to further personalize your experience with us.

Use the options in your web browser if you do not wish to receive a cookie or if you wish to set your browser to notify you when you receive a cookie. Click on the “Help” section of your browser to learn how to change your cookie preferences. If you disable all cookies, you may not be able to take advantage of all the features available on a website.

Some newer web browsers may have a "Do Not Track" preference that transmits a "Do Not Track" header to the websites you visit with information indicating that you do not want your activity to be tracked. McDonald’s does not currently take actions to respond to Do Not Track signals because a uniform technological standard has not yet been developed. We continue to review new technologies and may adopt a standard once one is created.

Where video is available on our Online Services, we may target and track the videos you view. You consent to our tracking of your video viewing through Online Services or third-party social media for up to two years, or as permitted by applicable law, or until consent is withdrawn.

Targeted Advertising

When you use our Online Services, we (and our vendors who provide services to us) may collect information about your activities so that we can provide you with advertising tailored to your interests.

Because we take part in advertising (“ad”) networks, you may see certain ads on other websites. Ad networks allow us to target the information we send you based on your interests, other information related to you, and contextual means. These ad networks track your online activities over time by collecting information through use of cookies, web beacons, and web-server logs. The ad networks use this information to show you advertisements that may be of interest to you. The ad networks we take part in may collect information about your visits to websites that also take part in the relevant ad network, such as the pages or advertisements you view and how you use the websites. We use this information, both on our Online Services and on third-party websites that take part in the ad networks, to provide you with advertising tailored to you, and to help us assess how effective our marketing is.

Links to Other Websites and Social Media

Our Online Services may offer links to websites that are not run by us but by third parties. If you visit one of these linked websites, you should read the website’s Privacy Policy, terms and conditions, and their other policies. We are not responsible for the policies and practices of third parties. Any information you give to those organizations is dealt with under their Privacy Policy, terms and conditions, and other policies.

We may also have providers of other apps, tools, widgets and plug-ins on our Online Services, such as Facebook “Like” buttons, which may also use automated methods to collect information about how you use these features. These organizations may use your information in line with their own policies.

Information Security

We are committed to taking appropriate measures designed to keep your personal information secure. Our technical, administrative and physical procedures are designed to protect personal information from accidental, unlawful or unauthorized loss, access, disclosure, use, alteration, or destruction. While we make efforts to protect our information systems, no website, mobile application, computer system, or transmission of information over the internet or any other public network can be guaranteed to be 100% secure.

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